Botanica

 Hello name

Thank you so much for giving me the opportunity to critique the blog and offer my opinion.

As requested, please see below some bullet points on tweaking the SEO and the content.

 CONTENT

HUMOUR, WHILE I THOROUGHLY ENJOYED READING THIS PIECE, I FOUND IT QUITE a LONG ARTICLE. THERE ARE 23 TUTORIAL VIDEOS WHICH IS FANTASTIC BECAUSE THAT is WHAT PEOPLE ARE LOOKING FOR, a REALLY LONG. HELPFUL ARTICLE.. HOWEVER, IT’S NOT EASY TO DIGEST. 

I am wondering if it could be converted into a series of shorter articles. They could lead one into the next, so having completed one, it could offer you the next one automatically so a person could still read All 23 viewed 23 but it wouldn’t be as much to take on at once, Rather like a tasting menu served in several Courses.

1. The title ‘How to start your natural organic skin care, business, step one create your skincare’

This title is too long. Shorten it to 50 to 60 characters. This example is 52 characters long, and I’ve put the HTML markers around the package it for the SCO bots . For example

<h1>

How to start your natural and organic skin care business

</h1>


<h2>

Step 1 - create your natural skin care

</h2>


Video 1

Use a what is question for the title to the first video.Make the watches question 50 to 60 characters.

For this video, I might use the title ‘What is step one of starting a natural skin care business’.

As well as the video, putting in words, the answer to the question. 

‘Step one of starting a natural skin care business is to create natural skincare.’

in the next section ‘THERE HAS NEVER BEEN A BETTER TIME TO START YOUR ORGANIC SKINCARE BUSINESS’

Use questions as headers, or answers to questions as headers.
For example ‘ can anyone learn to formulate natural skin care’
‘ Anyone can learn to formulate, natural skincare’
This will help the bot crawlers find your article and report it back in a search engine search.

The video needs updating to reflect your success as a business, so the numbers of students and countries needs updating. In your first video, you say you have 800 students. Yet in the paragraphs that follow in words State 200. The two need to match up. I think you mean that 200 you know to have been successful. Make it clear, it’s not a discrepancy just say 800 have graduated in the words as well as in the video and we know there are 200 successful ones. Update these numbers for what they are today, would you put in the next paragraph so that just needs tidying up.

Use questions or answer to question style headings to break up the rest of this section between here and step two video.

The remaining videos could be available to swipe to the next, rather than be a long list. 

Break the title of step, two video up, so that each heading is 50 to 60 characters.

START YOUR NATURAL & ORGANIC SKINCARE BUSINESS – STEP 2: MAKE IT AWESOME

For example

<h1>

How to start your natural and organic skin care business

</h1>

<h2>

Step 2 - make it awesome!

</h2>

As well as the videos, put in words, the answer to the question each video addresses. Answer the question that might have been asked when someone looks for this video. How do I make my natural skincare brand stand out?

Suggested titles for the remaining videos or questions to include within a paragraph of 50 to 60 characters for the SEO bots

Video three could be captioned with the question how do I sell more of my natural beauty product?

Video for its complied with the law. In later videos, you refer to video for as setting your business goal. In videos, nineAt 11 just check the reference is correct to video for.

Step five, what is a good way to set up a business plan for my skincare business?

Step six is about discovering or niche, and this does not necessarily differ from step two. It’s possible, these two steps could become one so shortening the list to 22 steps to a successful skin care business. 

The step seven, who would buy my skincare might be the question as the caption for your target customer

Step eight, what is a brand? How do I create a brand? What is my skincare brand?

Step nine how do I design, packaging and labelling for my natural skincare range what is a good style of packaging and labelling for my skincare range? What do natural skin care packages look like? Show me some examples of natural skincare packages, packaging and labelling

Step 10 is about raising capital and again refers to step four

Step 11 about your manufacturing strategy. This one is one that references step four as a business goal and this reference needs checking.

Step 12 your retail strategy, what is retail strategy from my small skincare business?

Step 13. How do I price my natural skincare range how much should I sell my make up for what is cost price retail price and wholesale price?

How do I create a pricing strategy for my skincare business?

Step 14 your website. Why should I make a website for my skincare business? What should my website look like? What is a good skincare website.

Step 15 generating web traffic how do I generate web traffic what is the trick generating web traffic what is a good way of generating web traffic how do I grow the appeal of my website

16. Social media to suit the target customer, Pinterest or Facebook versus Instagram.. What social media should I use for my natural skin care range?

17. Marketing what is the difference between marketing and selling marketing create value around the sale?

18 advertising how do I advertise on a budget this video refers to step as defining your business goal, step, four is complying with the law

Step 19 media and bloggers what is a good way to get into a blog?

20 organic certification, what is organic certification how much does organic certification cost?

Step 21 your Bigg launch, what is a good way of launching my skincare business how can I create fanfare and excitement on launch day?

Step 22 my career, how do I create a career around being a skincare formulator how do I create a career from selling natural home-made skincare?

23 be realistic Where can I find the formula? Botanica Facebook page?


SEO


Search engines, rely on bots or crawlers. As such your website needs to leave out crumbs of food, which work as bait to attract the bots. Leave out the kind of food, they like to eat.

1 keywords

Use language in your website that is also used in other sites. It’s all allow the bots to crawl from other site to yours so finding yours.

Terms include make up make-up, plants, vegan, basic customisable noticed, using the American spelling the recipe natural makeup all one word, flowers, cosmetics DIY, organic tutorials, home-made.

You might use botanicals. But I didn’t come across this term in the top 10 sites offering tuition in cosmetic formulation from natural ingredients. I do, however, come across that term from the bigger players, so it might be more of a cor arête cosmetic term.

2 headers

Use headers of 50 to 60 characters long. The following header is 54 characters long

‘Learn how to make make up from plants, brackets video tutorials brackets’

Use a what is header

You could use what is each of the ingredients included you could use what is natural make up what is a natural cosmetic et.c

Use an ease, sentence structure. When people search on Google or any other search engine brackets are using cosier, Searching. Searching. They searching questions. So answer the question. Shush

Fully define your topic. 

Don’t use your brand-name

Don’t use first person

Read out what you’ve written and ask yourself’How would this answer sound If it was read out?

Package your food for the search engine bots in the kind of packaging. They like us to see that they recognise his food. They are looking for is this

<p> 

A sentence of 15 characters

A second sentence of 15 characters

A third sentence of 15 characters

</p>



Combining my SEO tweaks and my thoughts on refreshing the 23 step blog. I wonder if I might suggest you market a checklist targeted at new organic skincare businesses it would be a checklist of the 23 steps or 22 or fewer if you take my suggestions and The unchecked items would provide a list of the most important videos for you from the 23 steps and also give the prospective customer their top 10 they would then have a list of 10 links to 10 of the 23 videos for them .


Thank you for taking the time to consider my review of your blog, the content and the SCO tweaks I have in mind.

I’m more than happy to talk about them with you at a time that suits you.


Kind regards


Torill

Picture.




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