RSPB copy

 

Senior

Campaign

Copywriting

Writing Copy 

Team

Lead role

Campaigning Communications

Campaigning to drive inbound Leads

Campaigning to raise environmental awareness

Campaigning to raise the profile of our organisations ambitions

Power

Language

Duolingo

Drive change

Mobilise people to take action

Email

Action

Nature

Campaigning to persuade funding 

campaigning for support

Responsible

Ensuring organisations tone of voice health style and brand

Advocate

Champion

Distal complex issues into engaging copy across a range of platforms Business leaders, team members, Financiers, Currency stakeholders and potential stakeholders, 

Flexibility react to emerging situations

Longtime strategic view

Print web social media email digital media film storyboard Quality multi channel 

Shared responsibility

Understanding your knowledge

Achieve buy in from colleagues

Attention to detail

Editing written material

Editing material written by team member with a report to me

Editing material written by colleagues in marketing or PR or the CEO

ensure content and communications assets are delivered accurately ready for publication.


We’re looking for a new Senior Campaigning Copywriter to join our Copywriting team.This position takes a lead role in campaigning communications, using the power of language to drive change and mobilise people to take action. You’ll be responsible for our fortnightly email newsletter for campaigning supporters, called Action for Nature. You’ll be politically engaged, follow the news agenda, and be able to respond to emerging situations.Working to the RSPB brand guidelines, you will be responsible for ensuring the RSPB's tone of voice, house style and overall brand expression are consistently reflected across the RSPB channel mix - and particularly in our campaigning voice.You will be an advocate for the section, championing the RSPB’s brand, tone of voice, values and processes with internal and external stakeholders. Essential skills, knowledge and experienceSkills to harness language to drive change and mobilise people to act.Ability to distil very complex policy issues into digestible and engaging copy across a range of platforms.Ability to write engaging copy for a range of audiences, from existing members and potential supporters to politicians and land managers.Flexibility to be able to react to emerging situations and take a long-term strategic view.An excellent understanding and knowledge of communications channels and how best to write for each including: print, web, social media, email, digital media and film (scripts and storyboarding).You will be comfortable stepping above/outside of your own discipline and taking a shared responsibility for the quality and timeliness of multi-channel communications delivery.Confidence to influence peers and colleagues, take a decisive approach, and reconcile conflicting feedback from colleagues to formulate and present creative rationale to achieve buy-in from colleagues.Excellent editorial skills and attention to details to ensure content and communications assets are delivered accurately ready for publication.

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